After our meeting with Professor Scialfa on Tuesday, we began to take a second, more critical look at the website that had already been built for the Uganda Fund. I thought one good point that was raised in this meeting was that the public might be hesitant to donate to this fund without more information about how exactly their money is being spent. One interesting side note, this point was also raised that night at the Jeffrey Sachs/John Legend Event. John Legend stated that people tend to paint with broad strokes and write all of Africa off as too corrupt to invest money into. However, there are many great projects, like the Uganda Fund, doing a lot of great work. After researching more established non-profit organizations, I believe there are a few key things that the Uganda Fund should include on its website in order to make itself appear more trustworthy in the eyes of donors. First and foremost is a statement of audited financial records and tax records so people know exactly where the organization spends money. I've included links to some major non-profits financial records, which are always easily accessible online:
The Red Cross
http://www.redcross.org/services/governance/0,1082,0_234_,00.html
Habitat For Humanity
http://www.habitat.org/giving/report/
The William J. Clinton Foundation
http://www.clintonfoundation.org/cf-financial-info.htm
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